Archives for category: Advertising

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Sign up for early access at www.Spotfront.com

Hi folks, Spotfront is hiring a tech intern for the Fall, so if you know any young developers looking to gain some hands-on experience, let us know! (there is a referral bonus btw)

Job description below:

What is Spotfront:

Spotfront is a mobile application that is revolutionizing local advertising for small business. Our team previously built complex advertising technology for major Fortune 500 advertisers and is currently focused on making that technology available to the real growth engine of our economy – small local businesses. Our objective is to change local advertising from a stale web-based process into a dynamic mobile-based conversation between small business and their customers.

We are looking for a clever and energetic software development intern to immediately join our NYC-based team. Read the rest of this entry »

I’ve been a wee bit behind on these posts for the past few months while getting my next project off the ground, but today we FINALLY launched the website for Spotfront, a small business application that makes hyperlocal display advertising accessible to anyone.

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Feel free to swing by our beta site and take a look – we are pretty damn excited. Lots more to come very soon!

Over the past few weeks, I’ve begun to notice the return of the online privacy and use of personal data debate, seemingly provoked, at least in part, by Facebook’s IPO filing and Google’s very public revision of their privacy policy. Although most of the coverage still seems mired in addressing the “invasion of privacy” aspects of the discourse, some pundits have alluded to what I believe is the more interesting question – is the online exchange of my personal data a fair and just marketplace, where dollars are effectively allocated in accordance to value creation? That is to say, if you accept the premise that the vast majority of online content is supported by advertising, and in turn, data about consumers of that content, then the next question becomes: who is making what from my data, and am I, the user, fairly compensated for providing the raw inputs? Read the rest of this entry »

Google supposedly acquired supply-side advertising platform AdMeld yesterday for around $400M according to TechCrunch. I’ve discussed Google’s consolidation of the display advertising technology ecosystem in previous posts, but it is interesting to see them continue to close the gaps in their offering. This latest acquisition expands Google’s supply-side offering to include a larger roster of publisher relationships, including a number of premium publishers via AdMeld’s private exchange program. Google has likely lost a number of critical publisher relationships to the SSPs over the past few years, so this gives them an opportunity to regain access to that inventory and provide a broader supply offering to advertisers. Read the rest of this entry »